What is social media marketing: Social media marketing (SMM) is a

Social media marketing (SMM) is a form of internet marketing that uses social media apps as a marketing tool. These social media platforms enable brands to connect with their audience in the following ways: Building a brand. Increasing sales. Driving traffic to a website; Building a community of followers to share and engage with content. Producing relevant content that users will share with their networks helps brands increase their exposure. It also extends its reach toward fans, potential ... Social media marketing is the use of social media by businesses to increase brand awareness, identify key audiences, generate leads, and more. Social Media Marketing (SMM) can be defined as a powerful form of digital advertising that utilizes various social media applications to showcase products and services. Through platforms like Facebook, Twitter, and Instagram, businesses have the opportunity to not only promote their offerings but also interact with their target audience in meaningful ways. This can lead to the creation of a loyal community of followers who actively engage with the brand, resulting in increased brand ... Social media marketing is the use of social media platforms and websites to promote a product or service. [1] Although the terms e-marketing and digital marketing are still dominant in academia, social media marketing is becoming more popular for practitioners and researchers.