This guide dives deep into the most popular social media platforms of 2025, ranked by monthly active users (MAUs) and organic traffic. We’ll also explore which platforms are gaining traction, their growth trends, and what makes them stand out in a saturated market. We’ve compiled a list of the top social media platforms . Specifically, we ranked the most popular social media networks based on the number of users and monthly traffic data. (Traffic data was obtained using Semrush unless otherwise stated.) All traffic data is estimated based on the most recent available data. What is Social Media ? Social media is a collection of online platforms and tools that enable people to create, share, and interact with content and connect with others across the globe. These platforms are designed to facilitate communication, collaboration, and the exchange of ideas, often in real-time. Social media encompasses a wide range of digital spaces, including social networking sites (e.g., Facebook, LinkedIn), microblogging platforms (e.g., Twitter), photo and video sharing apps ... This is a list of social platforms with at least 100 million monthly active users. [a] The list includes social networks, as well as online forums, photo and video sharing platforms , messaging and VoIP apps. 1. 2. 3. 4. ^ When monthly active users is not available, it is estimated to be more than 100 million based on other metrics.
