Snowball sampling is a non-probability sampling technique commonly used in social sciences and qualitative research to identify and recruit participants through existing connections or referrals within a target population. This method is particularly useful for studying hard-to-reach or marginalized populations and for exploring sensitive topics where traditional sampling methods may be challenging or impractical. In this post, we look into the concept of snowball sampling , its methodology ... Explore the details of snowball sampling in this comprehensive guide. Learn about its techniques, applications, and real-life examples. Learn what snowball sampling is, how it works, and its advantages and disadvantages. Snowball sampling is a non-random method of recruiting primary data sources based on referrals from initial subjects. Snowball sampling is a sampling method used by researchers to generate a pool of participants for a research study through referrals made by individuals who share a particular characteristic of research interest with the target population.
