Segmentation is the process of dividing a broad market into distinct consumer groups with everyday needs, preferences, or characteristics. Segments can be defined in many ways, such as demographic (age, gender, income), geographic (location, climate), psychographic (lifestyle, values), and behavioral (usage rate, loyalty) factors. Targeting: Aftermarket segments are identified, marketers must decide which segments to focus on. This decision depends on factors such as the segment’s ... Market segmentation , a strategy used in contemporary marketing and advertising, breaks a large prospective customer base into smaller segments for better sales results. Learn what market segmentation is and how it helps businesses reach and retain customers. Explore different types of segmentation , such as behavioral, attitudinal, demographic, geographic, and psychographic, and discover how to apply them in marketing. Segmentation is a memory management technique where a process is divided into variable-sized chunks called segments. Unlike paging, segmentation matches the user’s logical view of a program (functions, arrays, modules) to physical memory. It reflects the user’s view of memory rather than the computer’s physical organization, making it easier to manage and protect processes. Key Features of Segmentation 1. Variable-sized divisions: Segments can have different lengths, depending on the ...
