Discover effective sales promotion strategies, definitions and examples to boost sales and enhance brand loyalty in our detailed guide. Sales promotion is a part of the promotion mix that a business uses for stimulating the demand for products and services and also to increase brand awareness of the product or the service. Sales promotion is used in the following cases: 1. For introducing new products to the existing market 2. To increase the sales of an existing product 3. Sales promotion is one of the elements of the promotional mix. The primary elements in the promotional mix are advertising, personal selling, direct marketing and publicity / public relations. Sales promotion uses both media and non-media marketing communications for a predetermined, limited time to increase consumer demand, stimulate market demand or improve product availability. Examples include contests, coupons, freebies, loss leaders, point of purchase displays, premiums, prizes ... Understand what a sales promotion is in marketing. Learn techniques, objectives, and real-world examples that drive consumer action. Click now to improve your skills!
