Product mix: Learn what product mix is

Learn what product mix is, how to measure its width, depth, length, and consistency, and see examples of product mix in different industries. Product mix is the central part of the marketing mix and determines the success of a company's products. Product Mix , product assortment, or product portfolio is the categories of products that a firm offers. In other words, the product mix is the number of product lines a firm has under its umbrella. Moreover, this concept belongs to the Marketing stream. There could be one or more products under a product line. All the product lines together constitute a product mix . For example, Coca-Cola deals in soft drinks, juices, and more. These are its product lines. A product line includes similar ... Guide to what is Product Mix & its meaning. We explain its comparison with the product line, elements, importance, & vs marketing mix . The importance of a product mix in marketing Product mix can be a very important element of marketing campaigns and long-term strategies. Say that you want to expand your target audience or customer base. One of the best ways to do that is to analyze your product mix . See if there are any areas in which you don’t offer products that your competitors do. Let’s take the above example of an athletic clothing company. Say that you analyze your product mix and find that you only produce ...