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" OKR " stands for "Objectives and Key Results." Explore the meaning and examples of this goal-setting framework in our complete guide to OKRs. OKRs are known as Objectives and Key Results. It is a goal-setting framework that is used by the person to set a challenging goal with measurable metrics. Around the measurable goals in software engineering and non-profit organizations, the OKRs track the progress and create alignment. The Objectives and key results methodology was developed in the 1970s by Intel CEO Andrew Grove. Later Doerr served on the board of Google and also introduced its founders Larry Page and Sergey Brin. An example of an OKR objective could be increasing brand awareness for clients, improving team members’ productivity or increasing the number of products produced in a given time frame. OKR Meaning: So, what is OKR ? In simple terms the acronym stands for “Objectives and Key Results”. In more detail, an OKR can be defined as a rigorous goal setting and tracking method invented by Andrew Grove and used in Intel from its early years. Andrew Grove derived the concept of OKR from the teachings of Peter Drucker’s Management by Objectives. People also know him as the father of OKR methodology. The main idea of Andrew Grove’s OKR is defined by John Doerr as follows. “The ...