Learn how to create, access, update, and protect your Apple Account, formerly Apple ID . Find answers, ask questions, and get personalized support for your Apple products. Your Apple Account is the account you use for all Apple services. Your Apple Account is what you use to access Apple services, such as the App Store, Apple Music, iCloud, iMessage, FaceTime and more. You can sign in to all Apple services with a single Apple Account. With account security features like two-factor authentication, Apple helps keep your account secure, protects your privacy, and keeps you in control of your information.