Mass media: Definition

Definition: Mass media are usually defined as non-personal channels for disseminating messages to the general public. They are mainly the written and digital press, radio and television. As a means of communication it refers to the tools used to store and deliver information or data to a broad target audience. The term media can refer to advertising, digital media , electronic media , hypermedia, and mass media , among many others. The most common platforms for mass media are newspapers ... Learn what mass media is, how it influences people, and what types of media platforms exist. Find out the functions, characteristics, and examples of mass media and how brands use it for marketing. Learn what mass media is, how it differs from mass communication, and what are the six types of mass media platforms. Explore the importance, functions, and examples of mass media in society and business. Mass media , a term which has been around since the 1920s, has evolved to encompass digital content, social media , and self-directed users and creators.