Marketing management: What is marketing management

What is marketing management ? A marketing manager is a generalist role that might be your first key marketing hire as a small business owner. Learn what marketing management is, how it works and what key elements and functions are involved. Find out how to plan, execute and track your marketing strategy with templates and tools. Learn what marketing management is, why it matters, and what skills and roles are involved. Explore the four elements of marketing , the tasks of a marketing manager, and the possible career paths in this field. Marketing management is directly responsible for finding areas where the company’s products and services fail to fulfill consumer needs and expectations and initiating vigorously marketing programs to provide desired satisfactions explicitly demanded by consumerism. Marketing management ’s nature and objectives will have become vastly more consumer-oriented and much less product and corporation-oriented for the maximum long-range benefits of the corporation itself.