Meet Malavika Hegde , From A Heartbroken Wife To Determined CEO Who Saved CCD From Dying Many thought that the Cafe Coffee Day company would not survive after the company's owner's death but Malavika Hegde , the wife of V G Siddhartha, has shattered all the suspicion and achieved a milestone by saving CCD from dying. Discover how Malavika Hegde steered Café Coffee Day (CCD) from a staggering INR 7,000 crore debt towards profitability. Learn about her strategic asset sales, operational changes, and focus on the core coffee business in this inspiring turnaround story. Learn about his career, biography and more. Malavika Hegde 's approach was different to save café coffee day, not aggressive restructuring led by external consultants, but a deeply personal and grounded revival strategy. In December 2020, Malavika Hegde took over as CEO of Coffee Day Enterprises Ltd (CDEL). Her hard work and determination and love for the company helped the company stand on its own again.
