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Brand Studio Lifestyle has announced the opening of its 27th Highlander x Tokyo Talkies store at M5 Mall in Electronic City, Bengaluru. This launch marks a significant step in the company\\'s aggressive offline expansion strategy, aimed at enhancing customer engagement and accessibility. The new store offers a curated selection of men\\'s and women\\'s fashion, reflecting the brands\\' commitment to providing contemporary styles for the Gen Z demographic. Highlander , known for its rugged ... Gen Z fashion brands Highlander & Tokyo Talkies – from the House of Brand Studio Lifestyle – have made the big leap to offline retail. The digital first brands have set high standards for intelligent data-driven fashion by providing consumer-relevant trending fashion to its target audience. Both Highlander and Tokyo Talkies have achieved remarkable reach, […] Brand Studio’s strategic retail plan includes both stand-alone stores for each brand and joint Highlander X Tokyo Talkies outlets. Stand-alone stores will range from 2,000 to 3,000 sqft in malls and high streets, while combined outlets will range from 4,000 to 5,000 sqft, providing ample space for diverse inventory. In their next phase of growth, Highlander and Tokyo Talkies are making their mark in the offline retail space with the opening of exclusive brand stores. Brand Studio’s strategic retail plan includes both stand-alone stores for each brand and joint Highlander X Tokyo Talkies outlets.