Official store of the Billionaire Boys Club and ICECREAM clothing lines by Pharrell Williams. Luxury streetwear tees, sweatshirts, denim, accessories & more. The Ice - Cream Bakery opened its first outlet at Vashi, Mumbai, on September 15, 2016. With 6 years of previous experience in the fast-food industry, the founders of TiB started off on a journey to bring the best of fresh fruit & chocolate-based ice creams to people. Founded by Pharrell Williams and NIGO, ICECREAM is a vibrant extension of Billionaire Boys Club. Celebrated for its apparel collections, skatewear, homeware, and accessories, the brand is known for its bold colors and designs that celebrate self-expression and individuality. “Nothing great was ever achieved without enthusiasm & hard Work. The undisputable truth indeed.It all started in early 1980s, when this enthusiast decided to be a part of an army clan. But, due to some unforeseen circumstances, he had to alter the plan.