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This article explores the history of Campa Cola , its decline, and the ambitious plans for its revival under Reliance. The Original Owner of Campa Cola History of Campa Cola The Pure Drinks Group, established by Mohan Singh in the 1970s, was the original owner of Campa Cola . Particularly in the 1970s and 1980s, the brand immediately became well-known and a household name. In addition to being credited with bringing Coca- Cola to India in 1949, Pure Drinks Group maintained sole distribution rights until the government nationalized the soft drink sector in the 1970s. Campa to increase market presence Reliance Retail is reportedly actively ... Reliance Industries group’s FMCG unit has acquired the Campa business for Rs 22 crore and launched it in three flavours. Campa Cola was a popular soft drink brand in India before Coca Cola and Pepsi entered the market. Mukesh Ambani, the chairman and managing director of Reliance, has a penchant for creating humongous businesses with an amazing sweep across the country. While Reliance looks to shape-shift into a decarbonised business empire with a mega green energy and renewables plan, it has already started making waves in its new consumer products business which is being led by his daughter Isha Ambani.
