BRAND AMBASSADOR definition: 1. a person who is paid or given free products by a company in exchange for wearing or using its…. Learn more. A brand ambassador is someone who represents and promotes a company’s brand, products, or services. There are different kinds of brand ambassadors. The most common ones are celebrity ambassadors, influencer ambassadors, customer ambassadors, and employee brand ambassadors. A brand ambassador meaning is an individual who represents and promotes a specific brand to put it in a positive light, helping to raise brand awareness, make it the talk of the town and drive customer loyalty. A brand ambassador is someone who promotes your brand on a long-term basis. They represent your brand values and showcase who you are through a number of consumer touchpoints. Their success is down to their ability to share authentic recommendations built from the ongoing relationship they have developed with your brand. And this makes them a valuable asset, provided you understand the brand ambassador meaning, in all its forms, and follow the right strategy.

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