B2c: Definition B2C (business-to-consumer) is a retail approach

B2C Definition B2C (business-to-consumer) is a retail approach in which goods or services are delivered directly from a business to the end customer who has bought them for individual consumption. It is the opposite of B2B. The B2B (business-to-business) model includes exchanging products and services between businesses rather than between companies and customers. B2C (business to consumer) is a business model where products and services are sold directly to the consumer. B2B (business to business) is a business that sells products or services to other companies. 5. B2C businesses typically use different marketing strategies than B2B businesses. The Bottom Line Business-to-consumer ( B2C ) businesses sell products or services to individual consumers. There are three main types of B2C businesses: e-commerce, retail, and service. Some examples of B2C businesses include Amazon, Walmart, Starbucks, and iTunes. B2C, or business-to-consumer, is a retail model where products or services move directly from a business to the end user who has purchased the goods or services for personal use.