See who has the most followers on Instagram in 2025, from global celebrities to top creators, plus what makes their content stand out. The largest accounts on social media have millions of followers and with that, enormous influence. The top accounts vary considerably across platforms, but there are several people who feature in multiple lists. In this report, we’ll dive into the most followed accounts on each of the top social media platforms, including the top five most-followed people overall. If you are wondering who has the most followers on Instagram, here is an updated list of the 15 most followed Instagram accounts! Most Followed Accounts on Instagram Cristiano Ronaldo is currently the most followed individual account on Instagram with more than 663 million followers. Aside from social accounts owned by Meta, Nike is the most followed company account on Instagram with a follower count exceeding 299 million. Overall, 37 social media accounts on Instagram have more than 100 million followers, including 22 accounts with more than 200 million followers.
