Urban Company 's grey market premium has doubled from ₹10 to ₹28 in six days, indicating potential listing gains of 27.18% over the proposed issue price of ₹103. The IPO , set for September 10-12, includes a fresh issue of ₹472 crore and an offer for sale of ₹1,428 crore. Urban Company IPO opens for bidding on September 10, with a grey market premium of ₹28 per share, indicating strong investor interest. The company plans to raise ₹1,900 crore, with shares ... The grey market premium (GMP) is the price at which an IPO is traded in an unofficial/unregulated grey market prior to its listing. The GMP reflects how a particular company ’s IPO issue might react on the day of listing. Grey market premium signals strong demand. Market interest in the IPO appears robust, with Urban Company already commanding a notable premium in the unofficial grey market. As of 5...