Also known as “ aura maxxing,” this new-age slang is like charisma cultivation with a digital twist. The term originally popped off in anime fan spaces, where characters with that intense, unbothered energy were being hyped for their vibes alone. Aura farming refers to striking a dramatic pose , often in reference to an anime character, to exude epic energy and doing something impressive while acting like it's nothing. Aura farming is the act of intentionally doing something or behaving in a way that gets you aura (aka “cool points”). It may look like posting up somewhere or doing something in order to seem cool, mysterious, and nonchalant. For example, someone who’s “casually” leaning up against a wall near people is aura farming . It's being seen as the ultimate representation of " aura farming " - an internet phrase for the act of looking cool and building one's "aura" (another word for charisma, or rizz).